IDENTITY ALIGNMENT COACH
You've changed. Does the way you are showing up reflect the woman you've become?
I help high achieving women in an identity transition, reconnect with the woman they've become; aligning their identity, image and presence so they can finally feel like themselves again.
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Identity. Image. Presence. Aligned.
Has life changed but you don't quite feel like yourself?
Perhaps you've:
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Stepped into a more senior role
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Built a successful business
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Returned to work after maternity leave
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Reached perimenopause or menopause
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Navigated divorce or the end of a relationship
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Watched your children leave home
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Experienced loss, grief or significant personal change
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Realised you have outgrown an older version of yourself
But the way you are showing up hasn't caught up.
If you've ever thought...
"I don't recognise myself anymore"
"I just don't feel like me"
"I'm not who I used to be"
"Something feels off"
"Nothing feels right"
"That's not who I am anymore"
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Whatever brought you here, if something feels off​, you are not alone.
The problem isn't confidence, it's disconnection.
Many women think they need more confidence. I don't believe that's usually the real problem.
The women I work with are already capable and accomplished, they have built good careers on genuine expertise and hard earned results.
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They have led teams, started businesses, raised children, navigated change and difficult conversations. Confidence is not absent from their lives.
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Yet, somewhere along the way they stopped feeling connected to themselves.
Life happened.
Their identity evolved.
The way they show up didn't.
I call this The Identity Disconnect.
It's the gap between who you have become and how you are currently showing up.
A gap between the level at which you are operating and the way your image, your presence and your inner narrative reflect that.
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Identity Disconnect doesn't happen because of one particular life event. It happens whenever growth outpaces alignment.
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You feel it most acutely in high stakes moments; walking into an important room, being photographed, preparing for a presentation, standing in front of your wardrobe on a morning when everything is on the line or looking in the mirror and not recognising the person in front of you.
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This is not a confidence problem, it's an alignment problem and it is completely, permanently fixable.
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The women who come to me are not who they used to be or any version that has come before. They need to work out who they are now, in this chapter of their lives and how they want to present her to the world.
Imagine if...
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You stopped second guessing yourself
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Your wardrobe finally felt like a true reflection of who you are
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You walked into important rooms feeling comfortable in your own skin
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You trusted your own judgement
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You simply felt like yourself again
'Find out who you are and do it on purpose'
Dolly Parton
My Inside Out Approach
Style is not about clothes. Confidence is not about how you look.
Most style advice starts on the outside; what to buy, what to wear, what flatters your body, and works inwards, hoping the outside will eventually change how you feel.
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In my experience this works briefly and then self doubt creeps back in.
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I work the other way around.
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Before we touch a single item in your wardrobe we begin with identity.
Who are you now? What do you value? How do you want to feel? What do you want your presence to say before you've said a word?
When your identity becomes clear:
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Your image becomes intentional
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Your presence becomes authentic
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Confidence is a natural consequence, built in the process.
Everything we do together is rooted in who you actually are, rather than who you or anyone else thinks you should be and it lasts.
Your clothes are a reflection of what is already true.
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See Yourself Clearly
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Understand who you've become and where The Identity Disconnect exists.
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Identity Integration
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Integrate your past & present.
Build self trust and compassion.
Rewrite identity narratives.
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Living In Alignment
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Where identity becomes behaviour so you can show up authentically.
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Keep Becoming
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Express your identity and continue to grow without losing yourself.
The SILK Method
From Identity Disconnect to Identity Alignment
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This isn't about reinventing yourself; it's about reconnecting with yourself.
Testimonials
I've helped over 60 clients, here's what some have to say...
Work With Me
Every offer is 1:1, entirely personal and bespoke. The right one for you depends upon where you are and how deep you want to go.
Confidence Coach & Personal Stylist
I am an ICF accredited level 2 Transformative Life Coach, an EMCC Senior Practitioner and a Personal Stylist. I bring a unique blend of both the deep mindset work and styling support to help you get clear on your identity and transform your confidence from the inside out.
20+ years experience
20+ years experience in fashion working on shop floors, merchandising in head offices and as a personal stylist for companies including M&S, All Saints, Arcadia and Stitch Fix.
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2 years experience as a coach.
Proven Track Record
I have been where you are and I have helped many women feel fabulous, from dressing to match their brilliant skill set to feeling confident in visibility, resulting in promotion, and successfully stepping into new leadership.
Safe, non judgemental environment
My coaching style is kind and calm, when you work with me you enter a safe, compassionate and non judgemental environment.
Why Work With Me?
Personal Stylist
Qualified Coach
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EMCC Member
Senior Practitioner
AboutMe
Hi, I'm Clare,
Identity Alignment Coach, helping women navigate the gap between who they were and who they are becoming.
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At the heart of my work is identity. Growth changes us and sometimes we need a moment to catch up with who we've become.
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My work is always 1:1, it always goes beneath the surface and it ALWAYS starts with who you actually are.​
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When you know that, everything else follows.