Clare Silk
Confidence, Identity & Style Coach for high achieving women
Hi, I'm Clare, I know what it feels like to lose yourself and I know how to find your way back.
Do you:
✨ look at your wardrobe, full of clothes, feel utterly uninspired and declare, "I have nothing to wear"
✨ look at yourself in the mirror and something feels off, like it's not really you who you see
✨ know where you want to get to but can't work out how to get from where you are now to there?
You have outgrown who you were and haven't quite found who you are becoming just yet. If you don't know exactly who you are, how can you dress for her?
If you're reading this, something in you is ready to close the gap between who you are on the inside, accomplished, capable and ambitious, and how you show up on the outside.
You may have tried other things; a stylist who gave you a shopping list but never asked who you were, a confidence course that gave you techniques but never touched the real thing, or even a wardrobe audit that felt good for a week and then left you standing in front of fewer clothes feeling exactly the same.
I didn't arrive here by accident
I arrived here the same way that most of the women I work with arrive at my door; through life happening. Through transitions that change you, sometimes gently and sometimes not, until one day you realise you have lost the thread back to yourself.
Becoming a mother
When I had my first child it was as though one life had ended (and one version of me) and another had begun, literally overnight.
I left my career to raise my children, happily and without regret, but what nobody tells you about stepping out of your professional identity is how it can quietly erode your sense of self.
I had a tiny person to take care of, not much sleep and I wasn't earning.
Gradually, I stopped investing in myself, stopped thinking about how I wanted to show up and stopped seeing myself as someone worth taking seriously as a woman with a presence in the world.
Grief
Then I lost my sister.
Grief doesn't just take the person, it takes the version of you that existed when they were here. I didn't know my life without my sister and I found myself not knowing who I was, not dramatically but in a quiet, daily, relentless way. I was different and I hadn't yet found who I was becoming in this new chapter of my life.
Returning
When I started to think about returning to work I discovered I had lost so much self confidence. Since I last worked, so much had happened and I had changed profoundly.
I didn't know how to dress for who I had become, how to carry myself in rooms with the authority I knew I really had on the inside but couldn't quite find it on the outside.
That gap, between who I was on the inside and how I was showing up on the outside was not only uncomfortable but also really held me back.
My work
I now help women understand who they are, in this chapter of life and on the other side of big life transitions and express themselves with clarity and full alignment across their image, their presence and their inner world.
A style problem is never really about clothes and a confidence challenge is usually more than confidence.
It is always, underneath, about identity. About the gap, misalignment between her inner world and her outer expression.
The SILK Method
Every piece of my work moves through four stages.
S - See yourself clearly
We begin by discovering you you really are, now, in this moment.
I - Illuminate
Your personal style language and how you show up on the outside in a way that feels true to you.
L - Let go of what no longer fits
We dive deep into, and edit, your wardrobe, your beliefs and your stories that no longer serve you.
K - Know your power
We tie this together, helping you show up completely in every room, with presence and authority.
My Philosophy
I believe every woman already knows who she is, deep down. I create the conditions in which she can finally see herself clearly and express that with complete integrity.
I believe that style is a language and that when a woman speaks it fluently, when what she wears and how she carries herself is a genuine expression of who she is, the world responds.
I believe that closing the gap between who a woman is and how she shows up is some of the most important work she can do. Not for vanity. For herself, for the quality and fullness of the life she is meant to live.
You know exactly who you are. The world deserves to see her and you deserve a life in which she shows up; completely, unapologetically, in every room.
That is what I am here to help you build.
What I Bring
I’m an ICF accredited Level 2 Transformative Life Coach, EMCC Senior Practitioner and Personal Stylist, with over 20 years of experience in the fashion industry and a degree in Psychology and Neuroscience. I’ve worked in merchandising and styling for top retailers like Marks & Spencer, All Saints, Arcadia and StitchFix.
I loved the feedback I got from my styling clients saying how I’d helped them feel more confident, seen and like themselves again. I wanted to do more, so I trained as a Life Coach to do this on a deeper level, for real, lasting change.
I blend transformative coaching to build confidence on the inside, with personal styling to help you look and feel your most confident self. Because how you show up, visually and energetically, shapes how others perceive you and most importantly, how you see yourself.
What we wear matters. It affects how we think, feel, behave and the message we send into the world.
By aligning your outer image with your inner vision you can change the way you think, the way you feel, the way you behave and the action you take. This will change the results you achieve.
What makes this work different?
My approach is rooted in evidence-based fashion psychology and proven confidence-building techniques.
1:1 only, every client receives my complete presence and our work is bespoke.
I created a unique, integrated approach that helps you get clear on your identity, overcome mindset blocks and express yourself authentically to the world.
Identity led, we begin with who you are, not your wardrobe.
The SILK framework provides a clear, inside - out methodology.
My clients don’t just look different, they show up differently. They speak up. They go after what they want. They take bold action, make powerful impressions, and feel more like themselves than they ever have.
This is deep, sustained work, not surface level solutions.
Confidence is built on the inside. Style helps it shine.
TESTIMONIALS
I’m really grateful for your time and skills in helping me begin to unpack my relationship with colour and the clothes I wear. It’s been a challenge, but a really positive one, and it’s already making such a difference to how I show up, both in my work and everyday life. Thank you!
Sarah
A note to the woman reading this
I know what it is to have done the hard inner work; the grief, the rebuilding, the long process of becoming and to still be waiting for the outside to catch up.
I know what it is to walk into rooms feeling like a fraction of yourself, to have the capability but not yet the confidence. The vision of who you want to be and the gap between that and how you currently show up.
I know these things because I have lived them.
The work of closing that gap is not vanity. It is one of the most important things a woman can do.
If you are ready, I would love to work with you.
My Values
Ambition
I am ambitious and set ambitious goals for myself, personally and professionally, with high standards. I aim high and so do my clients. With coaching, I can help you realise your ambitions.
Authenticity
When you understand who you are, what is important to you and be authentic you will shine. I believe confidence starts with knowing who you are, playing to your strengths and expressing that, inside and out.
Freedom
Freedom, to me, is about choice.
The freedom to dream big and take bold action. To build a business with purpose, make an impact and create the kind of success that truly matters to me. It means having the time to be present with my children, the space to do meaningful work and the ability to curate a life I love.
Courage
Courage comes before confidence. Taking bold action starts with the courage to move, even when you don’t feel ready. I’ve had to step out of my comfort zone many times to build my confidence and that’s how I know how powerful that first brave step can be.